{"product_id":"hold-fast-styling-paste","title":"Hold Fast Hair Styling Paste","description":"\u003cp\u003e\u003cstrong\u003eLight Hold · Matte Finish · Flexible Control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA soft, creamy styling paste that delivers light, flexible hold with a clean matte finish, Hold Fast is designed for control without stiffness. It spreads easily, works cleanly through the hair, and sets with natural texture and grip so hair looks considered, not overly styled.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eFree domestic shipping on your entire order when you add Hold Fast Styling Paste to your cart.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis paste gives hair shape, separation, and definition while staying soft and touchable. It holds just enough to keep things in place, without shine, crunch, or buildup. Easy to use. Easy to rework. Never sticky or greasy.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e2.2 oz \/ 65 ml\u003c\/li\u003e\n\u003cli\u003eSoft and creamy in the jar, smooth between the hands\u003c\/li\u003e\n\u003cli\u003eGrips once worked through the hair\u003c\/li\u003e\n\u003cli\u003eCruelty Free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eWho It's For:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdeal for short to medium-length hair.\u003c\/li\u003e\n\u003cli\u003eGreat for fine to medium hair, or anyone who prefers a natural finish that doesn’t look or feel product-heavy.\u003c\/li\u003e\n\u003cli\u003eLight hold with movement\u003c\/li\u003e\n\u003cli\u003eTexture without dryness\u003c\/li\u003e\n\u003cli\u003eControl without shine\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eHow to Use: \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eScoop a small amount and work between palms. Build gradually. A little goes a long way.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply to towel-dried hair and let air dry for a natural look and soft texture\u003c\/li\u003e\n\u003cli\u003eApply to dry hair for added texture and separation\u003c\/li\u003e\n\u003cli\u003eApply to towel-dried hair and blow-dry for extra control and volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eMarine-Inspired Formula:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMade with Marine-derived ingredients to help hair feel balanced, flexible, and healthy without weighing it down.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003eSea kelp extract\u003c\/span\u003e\u003cbr\u003eHelps condition the hair and support natural strength and flexibility.\u003c\/li\u003e\n\u003cli\u003eBlue algae extract\u003cbr\u003eKnown for lightweight nourishment that keeps hair feeling soft and manageable.\u003c\/li\u003e\n\u003cli\u003eSea fennel extract\u003cbr\u003eHelps maintain moisture balance and smoothness without adding shine or heaviness.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTogether, these ingredients support a clean formula that delivers hold while keeping hair feeling natural and comfortable.\u003cbr\u003e\u003c\/p\u003e","brand":"Noah","offers":[{"title":"White","offer_id":43546530676875,"sku":"A351FW25WHT","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/8070\/files\/PASTE-040_ed95d112-86a3-445a-8442-dcaf076d02dc.jpg?v=1771871328","url":"https:\/\/noahny.mom\/products\/hold-fast-styling-paste","provider":"Noah NYC","version":"1.0","type":"link"}